Zillow acquires naked apartments

Zillow has acquired Naked Apartments, New York City's largest rentals-only platform.

Naked Apartments is dedicated to simplifying the rental process for renters, brokers and landlords in New York City, where nearly 70 per cent of the population rents their home. The company's comprehensive database of for-rent listings across the five boroughs is bolstered by unique tools on Web and mobile that provide timesaving ways for renters to find apartments and connect with real estate professionals. For example, Naked Apartments' first-of-its-kind "Viewings on Demand" tool allows renters to instantly schedule apartment viewings – a crucial function in the fast-paced world of New York City rentals.

The $13 million cash deal will make the site Zillow Group's fifth consumer brand, and the second in Zillow Group's New York City portfolio, alongside StreetEasy.

"Naked Apartments is a natural strategic fit with StreetEasy and Zillow Group in New York. We all share the common goal of using data, tools and technology to bring transparency and ease to New York City's complex real estate landscape," says Susan Daimler, StreetEasy general manager and vice president of Zillow Group New York.