Zillow integrates trulia advertising

Zillow has successfully integrated Trulia into its portfolio of sites. The integration of the two giants following Zillow acquisition in February 2015 was slated to be completed at the end of the year, but Zillow has finished the combining of the sites' advertising platforms ahead of schedule.

"As we near the end of this transitional year, I am incredibly proud of the speed at which we integrated the Zillow and Trulia advertising products," says Spencer Rascoff, Zillow Group CEO. "Every one of our ad products – mortgages, rentals, display media, and now real estate agent advertising – are seamlessly integrated so Zillow Group clients can buy advertising from one company, and the ads are shown across multiple consumer brands. We completed this complicated integration months ahead of schedule and are now well-positioned to benefit from our enormous audience scale as we move into 2016."