Sa performing ‘well above average’

New research has revealed the strength of South Africa’s growing travel and tourism industry…

The United Nations World Tourism Barometer notes South Africa’s good performance in 2007, growing 9% and representing over 30% of all arrivals in Africa. The country has benefited in many ways from the weaker rand, which, according to the UN has “enhanced the country’s image as a destination offering good value for money.”

The World Travel and Tourism Council (WTTC) estimates that in 2007, South Africa’s travel and tourism industry posted US$ 31.2bn and is expected to grow to US$ 60bn per annum by 2017.   For South Africa, WTTC presumes travel and tourism activity will grow at a rate of 4.4% per annum, in real terms, between 2008 and 2017. Considering the annual global growth rate of the industry is expected to be 3% in 2008, South Africa is performing well and above average.

Open Skies agreement  needed

South Africa is benefiting positively from advanced publicity surrounding the 2010 FIFA World Cup and the 2009 Lions Tours, both due to take place in the country. Nevertheless, poor airline access and the cost of air travel have dampened the demand from some sources. However, demand for the area as a tourist destination could increase to unprecedented levels if an Open Skies agreement was to be negotiated.

It remains to be seen when and if South Africa will join other world leaders in encouraging tourism still further, to its greatest potential.  Meanwhile, as ever, those investing prior to any Open Skies agreement are likely to see strong returns in the future.