Domain group launches print publication

In an age where newspapers are turning to the web and property portals are ruling the real estate marketing roost, Domain Group has taken an unexpected step in the opposite direction by launching a print publication.

Called Domain Prestige, the publication will feature listings and articles dedicated to prestige properties and will be released as an insert in the Australian Financial Review every Wednesday.

"The facts are inarguable – if you combine print with digital advertising, you are more likely to sell your property, you will sell it quicker and for more money," says Tony Blamey, the COO of the Domain Group. "By featuring domain.com.au listings in Domain Prestige, advertisers will have a market reach of more than 3.5 million potential buyers every Wednesday."

Property Portal Watch