Tourism is key to greek recovery

Photo: StillDavid

Tourism is on the up on the up in Greece, according to new figures, with inbound arrivals up 20 per cent to record highs, a rise that prompted hotels to extend their operating season.

The figures are a positive sign for the country on a wide scale, as the tourist industry accounts for 18 per cent of GDP. Indeed, it has been at the forefront of the recovery strategy.

The renewed focus has also given rise to websites such as HotelBrain. Greece’s largest hotel management company supports and improves existing hotels, winning Leading Hotel Management Company at the 21st World Travel Awards, which were held for the first time in Athens.

In addition 3 of its managed hotels under the company's wing, were also awarded the following: Bill & Coo Suites & Lounge, Leading Luxury All Suites Hotel Award; Katikies Hotel, Leading Boutique Hotel Award and Kirini Suites & Spa, Leading Boutique Spa Hotel Award.

HotelBrain Founder and President, Panos Paleologos says: "Tourism is the backbone of the economic recovery and we are focused on doing our bit to improve and build on services offered by the very best luxury, hotels in Greece in order to promote the destination as a whole. While our operation started off modest in size, the expanding growth rate proves that hotels are investing in their longevity and service and therefore backing the economic recovery."