Italy and the 'nostalgia factor'

Holidaymakers who want to relive their youth are increasingly choosing to go to Italy, new research has found...

According to Expedia.co.uk, the country is one of the most popular locations among tourists who want to visit a place associated with fond memories. Rome and Florence were both highlighted as places that were attracting nostalgic Britons, such as those who were returning to the scene of their honeymoon.

Others were said to be going back because they had enjoyed a memorable holiday there during their childhood, while others had enjoyed a gap year in the country.

Commenting on the findings, Expedia managing director Caroline Cartellieri stated: “The nostalgia factor is one of the reasons Italy has remained a popular holiday destination over the years. Nostalgia has become a big driver in destination choice."