Propertyguru acquires top indonesian property portal

PropertyGuru has acquired a leading property portal in Indonesia, as the company targets the region's thriving digital market.

PropertyGuru Group is Asia's leading online property portal group, but is not resting on its laurels: it has now acquired RumahDijual.com for an undisclosed amount. This comes on the back of its latest acquisition of leading new project marketing solution, ePropertyTrack, in July, following a S$175 million investment from a strategic consortium of three investors.

Founded by Indonesian Yohanes Aristianto, RumahDijual literally means "house for sale". The deal, coupled with PropertyGuru’s Rumah.com site, has cemented the Group’s market leadership in the country. It means that 43 per cent of all time spent on property portals in Indonesia is now spent with PropertyGuru, almost double that of its closest competitor. Currently, Rumah.com and RumahDijual.com combined have 5.5 million property seekers viewing over 30 million property pages each month, making Indonesia PropertyGuru’s second biggest market in terms of traffic.

Steve Melhuish, CEO and Co-Founder of PropertyGuru, says: "Indonesia is strategically important for PropertyGuru because it is the largest, and one of the fastest growing, property and digital markets in Southeast Asia. Together with our local partner, Emtek, we have earmarked tens of millions of dollars in the coming years to bring further innovations to the Indonesian market, to help solidify our market leadership. This latest acquisition is a further testament to our long term commitment to the Indonesian property market."